About the Course
We live in a world of constant change, where visionary business leaders recognize that AI is no longer a futuristic concept. On the contrary, it is already reshaping industries, redefining leadership, and driving competitive advantage.
To help you stay ahead, CTU, represented by FEE and MIAS, and prg.ai have designed an exclusive four-day executive course tailored for forward-thinking business professionals eager to harness AI for strategic decision-making, marketing, corporate learning, human capital management, machine learning, computer vision, robotics, and AI-driven business implementation.
This course is part of the pilot modules for the Joint Executive Program organized within the EuroTeQ project. The EuroTeQ Project is a collaborative initiative between several leading European technical universities to foster cross-border education, research, and innovation. It focuses on creating a pan-European ecosystem for engineering education, emphasizing interdisciplinary learning, industry collaboration, and sustainability.
Course Structure & Content
Day 1
On Day 1, participants will explore how AI is revolutionizing industries, through real-world case studies that demonstrate its application in corporate strategy, competitive advantage, and operational efficiency. They will actively engage in strategic decision-making exercises, using AI-driven tools to analyze market trends, customer insights, and predictive analytics. We will talk about Immersive Customer Experience, directly linked to Kotler’s Marketing 6.0, multisensory engagement, AI-powered personalization, metaverse-driven brand experiences, and marketing in the metaverse and blockchain.
Day 2
On Day 2, the focus will shift toward AI’s transformative role in corporate learning, workforce development, and HR strategies. As organizations navigate the rapidly evolving business landscape, AI-driven recruitment, adaptive learning, and workforce automation are becoming essential for staying competitive. This day combines interactive workshops, real-world case studies, and peer discussions to equip participants with the knowledge and tools necessary to future-proof their talent management strategies.
Day 3
On Day 3, distinguished speakers with deep expertise in AI principles and hands-on experience in practical applications will provide participants with a strong foundation in machine learning and AI, covering key concepts and methodologies. The day will also delve into specialized AI fields such as computer vision, robotics, automotive, and large language models. These sessions will enhance participants' understanding of AI’s capabilities, limitations, and real-world applications—equipping them with the knowledge needed to make informed, strategic AI-driven decisions in their companies.
Day 4
On Day 4, top industry leaders—representatives from major AI companies and innovative startups—will share their expertise in bringing AI solutions to businesses. These speakers will discuss key aspects of AI implementation, including AI governance, data strategy, and organizational readiness. Practical sessions will showcase real-world AI use cases, with some talks featuring direct insights from companies that have successfully integrated AI into their operations. Through these discussions, participants will gain valuable perspectives on the challenges, best practices, and strategic approaches needed to implement AI-driven solutions effectively within their organizations.
Registration
Early bird registration is now open! Please register at the CTU Lifelong Learning Portal by May 7 to take advantage of the discounted rate.
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